Many companies fall victim to the fallacy of pursuing solutions through technology, capital or trendy initiatives. They commit significant amounts of time and resources without reaping the benefits expected. Why? Leaders forget the importance of human intervention. They assume the company can absorb the burden of these type solutions without the discipline and the direction required of management. Leaders routinely overlook the roles that employees and front-line managers play in the success of an organization.

Companies must be willing to look inwardly and develop the right structure. Only through defined roles and responsibilities will they be able to create the environment that drives discipline and accountability for sustainable changes. By doing so, organizations can expand through technology and capital improvements with the clear vision and the sheer discipline to grasp the benefits of these investments. A commitment to invest in people first is equivalent to investing back in the company and generating lasting solutions and higher rewards.